838 ZIN

Description: Created front and back wine labels for “838 Zin” as spec work. This winery was described as upscale, with a young adult target audience and requested aspects of a modern design.

Thought Process: Shades of purple and green to imitate grapes were used on black background, which offers the desired modern look. Brush style illustration of grapes created as artistic appeal to suggest a lavish, yet fun perception to cater to young, affluent adults.