ELECTRONIKA

Description: Created logo design for fictional electric company, “Electronika,” as spec work. Specifications requested a design that is easily noticeable and recognizable, contemporary, clean, effective, and able to be scalable.

Thought Process: With the intention of designing this logo to be easily noticeable and recognizable, a letter “E” was established and altered to imitate an electric plug’s prongs. The color yellow serves to symbolize energy and when paired with black creates a contemporary look. The design is simple with smooth lines, producing a clean visual that appears discernible regardless of size.